![](https://cdn.myportfolio.com/06e5affd-aaf9-4097-922d-fb5812aad52a/acf726d9-bca7-40fd-b92d-e238386904e6_rw_1920.jpg?h=fd0bcaad7618a3392a774630f60c1a3b)
project overview
This upstart charter school in the heart of Newark, New Jersey needed an identity and brand development campaign created for it. A parent identity was created along with five sub-identities to represent the various grades attending MPTCS. There was also a school pride identity developed for activities and events, a proposed informational booklet outlining its services, philosophies and education goals, uniform polo shirts embroidered with the parent identity and brand guidelines for staff and outside vendors to follow.
![logo guidelines marion p thomas charter school](https://cdn.myportfolio.com/06e5affd-aaf9-4097-922d-fb5812aad52a/b019722f-9ee4-499b-8403-8294ea2292fc_rw_1920.jpg?h=b87afca283db7d1d7c16a538cfd482de)
![logo guidelines marion p thomas charter school](https://cdn.myportfolio.com/06e5affd-aaf9-4097-922d-fb5812aad52a/6c4fd5f2-41d9-4e81-bccc-27debeb4b56d_rw_1920.jpg?h=a5996c937330d890931a63dbe697827d)
Marketing brochure prototype, signage and wearables
![](https://cdn.myportfolio.com/06e5affd-aaf9-4097-922d-fb5812aad52a/5f30a590-ec40-4311-91f3-f6602653de17_rw_3840.jpg?h=37879d285da9cb67d41a034946181e52)
![](https://cdn.myportfolio.com/06e5affd-aaf9-4097-922d-fb5812aad52a/509a2e74-8f0b-4a91-a9d8-a39ffc4ee802_rw_3840.jpg?h=1d3166f349131b1d5dd67869705d6d72)
![](https://cdn.myportfolio.com/06e5affd-aaf9-4097-922d-fb5812aad52a/f268f112-c5ce-4cd9-a33f-23198c3a5741_rw_3840.jpg?h=29676c4e6cab71fec63fbd3a4c3208c6)
![](https://cdn.myportfolio.com/06e5affd-aaf9-4097-922d-fb5812aad52a/dfd7c5e1-a7d2-462e-add8-0b3a9055a8a4_rw_3840.jpg?h=2bace15ec334b951520fbea69cff7707)
![](https://cdn.myportfolio.com/06e5affd-aaf9-4097-922d-fb5812aad52a/87f341c4-6da5-4f20-8619-1723a2156018_rw_1200.jpg?h=c1a86ba8a02010b8e13549640d3df65d)
![](https://cdn.myportfolio.com/06e5affd-aaf9-4097-922d-fb5812aad52a/0fb3c58e-3971-4b02-b469-dc2c3700e652_rw_1200.jpg?h=ae804cd9001c7c5384fdf2ea31b29089)
![](https://cdn.myportfolio.com/06e5affd-aaf9-4097-922d-fb5812aad52a/efe47cfe-f59e-46bf-bcf0-ea769f41070b_rw_1200.jpg?h=ff28f3c4d401ed5e058baf81ddaec73b)