project overview
Teachers Supporting Teachers is an organization on a mission to mobilize and support teacher leaders to have a lasting impact in their schools. From my pro-bono efforts with Taproot, they selected me to create their annual report for 2022. They wanted an end result that utilized their established brand guidelines but had a unique point of view. The report needed to work as a printed piece and accessed from their website as a downloadable PDF.
Beginning thoughts on how the annual report would flow.
Build out of page mapping and project timeline.
result
The selected concept was based on setting up the annual report as manual to the road of empowerment as an educational organization. Based on how people digest information easier as small blocks, the overall design was created as a modular system with easy to read graphics, type and page navigation and to subtly reinforce a manual-like feel, a spiral ring was graphically placed in the gutter. The final deliverable was received well and a key tool for their fundraising for the following year.
Working with Andrew was such a pleasure. He was knowledgeable, responsive and ultimately, created a beautiful annual report for our organization. He was truly able to take our vision and turn it into a visually appealing story of our organization and impact. He was willing to offer style direction, feedback on how to best present information and deliver the final product in multiple print formats. Thanks to the report, we were able to share our work with community partners exceeding our fundraising goals for the year.
— Pallavi Abraham, Teachers Supporting Teachers
