Every client has a different set of needs but the general ask is usually similar—create a logo that sets them apart from their competitors, is memorable, and supports their overall business strategy.
With every ask, I carefully consider the balance between what the client is seeking and what they actually need. In doing so, each concept is carefully considering with regards to all the design elements I showcase so that it always comes back to supporting their strategy first.
![The Public School Mom: Logo concept for parent oriented marketing company](https://cdn.myportfolio.com/06e5affd-aaf9-4097-922d-fb5812aad52a/a966e1e8-90fa-4110-9356-fda2833c7f40_rw_1200.jpg?h=be162777e76d8b927d3c7a31cdf9e3ee)
The Public School Mom: Logo concept for parent oriented marketing company
![Evolution 3: Logo concept for artist development & management](https://cdn.myportfolio.com/06e5affd-aaf9-4097-922d-fb5812aad52a/33858567-6d1f-4dee-86d4-373a7c9d964a_rw_1200.jpg?h=613878b37264a97193137570d2a5bdbe)
Evolution 3: Logo concept for artist development & management
![Gospel Gasp: Concert event for Jamaica Center for Arts & Learning](https://cdn.myportfolio.com/06e5affd-aaf9-4097-922d-fb5812aad52a/5e1d39fb-0598-47a0-be72-43499904cc83_rw_1200.jpg?h=ce585a67d9e900297aa3f84ab1837aef)
Gospel Gasp: Concert event for Jamaica Center for Arts & Learning
![S.O.U.L.: Logo concept for book, DVD, website campaign around empowerment](https://cdn.myportfolio.com/06e5affd-aaf9-4097-922d-fb5812aad52a/b7df32ae-6c51-40f0-81d7-a817d5527d86_rw_1200.jpg?h=fa8b5ed4231a57e3840a750dced5c75d)
S.O.U.L.: Logo concept for book, DVD, website campaign around empowerment
![DesigNation: Conference of Organization of Black Designers](https://cdn.myportfolio.com/06e5affd-aaf9-4097-922d-fb5812aad52a/900135f8-4982-40fd-ac50-ae2c9ca4c39f_rw_1200.jpg?h=49c3cd7084e8b636ae77a539481a26d1)
DesigNation: Conference of Organization of Black Designers
![Run&Shoot Filmworks: Independent filmmaker](https://cdn.myportfolio.com/06e5affd-aaf9-4097-922d-fb5812aad52a/a73b605a-36e1-45e5-a94d-f8849e891cd3_rw_1200.jpg?h=0476ae4384bba50acb433eebc1416a29)
Run&Shoot Filmworks: Independent filmmaker
![Denise Simon Photography: Independent studio focusing on children, adults & families](https://cdn.myportfolio.com/06e5affd-aaf9-4097-922d-fb5812aad52a/8bd9ad4b-be50-443c-87e5-e982f436f23b_rw_1200.jpg?h=465b1e05e0a1a01b1433e9bccf2c86ad)
Denise Simon Photography: Independent studio focusing on children, adults & families
![ERS Mechanical: Independent HVAC company](https://cdn.myportfolio.com/06e5affd-aaf9-4097-922d-fb5812aad52a/0c8ad1d1-819b-44b5-b8a4-3b18e997af64_rw_1200.jpg?h=d0cad139e91301e159b4c73d6a1e8ea1)
ERS Mechanical: Independent HVAC company
![Lottie Pie: Startup natural bakery](https://cdn.myportfolio.com/06e5affd-aaf9-4097-922d-fb5812aad52a/56aab2bf-b764-4613-8eef-2b576b3dc2db_rw_1200.jpg?h=94f51f8421d99227744492b08162bea6)
Lottie Pie: Startup natural bakery
![Reel Works: Non profit dedicated to helping teens get into film/video](https://cdn.myportfolio.com/06e5affd-aaf9-4097-922d-fb5812aad52a/1db43c00-715c-4898-a2b0-a3fe1cff2d5b_rw_1200.jpg?h=d398807d21e9fc71fdbe64fdfcae41b5)
Reel Works: Non profit dedicated to helping teens get into film/video
![Renal & Urology University: Logo created for website gamification](https://cdn.myportfolio.com/06e5affd-aaf9-4097-922d-fb5812aad52a/5c0ab137-2b70-4b5a-87df-982b987cd815_rw_1200.jpg?h=cb62d99bc2a698864837b6b2ccf288d3)
Renal & Urology University: Logo created for website gamification
![Sync Now: Logo concept for non profit focused around sickle cell anemia care](https://cdn.myportfolio.com/06e5affd-aaf9-4097-922d-fb5812aad52a/66dbf704-752d-4195-aac3-eee565fc0e8b_rw_1200.jpg?h=057f1dc2c0bcad2d558f1f64a6101dbb)