Every client has a different set of needs but the general ask is usually similar—create a logo that sets them apart from their competitors, is memorable, and supports their overall business strategy.
With every ask, I carefully consider the balance between what the client is seeking and what they actually need. In doing so, each concept is carefully considering with regards to all the design elements I showcase so that it always comes back to supporting their strategy first.

The Public School Mom: Logo concept for parent oriented marketing company

Evolution 3: Logo concept for artist development & management

Gospel Gasp: Concert event for Jamaica Center for Arts & Learning

S.O.U.L.: Logo concept for book, DVD, website campaign around empowerment

DesigNation: Conference of Organization of Black Designers

Run&Shoot Filmworks: Independent filmmaker

Denise Simon Photography: Independent studio focusing on children, adults & families

ERS Mechanical: Independent HVAC company

Lottie Pie: Startup natural bakery

Reel Works: Non profit dedicated to helping teens get into film/video

Renal & Urology University: Logo created for website gamification
