Jamaica Center for
Arts and Learning
Arts and Learning
Services: Brand Design, Marketing Campaign, Poster, Creative Direction
JCAL (Jamaica Center for Arts and Learning) is a not-for-profit organization offering visual, performing, literary arts, arts education along with artist's programs encouraging participation and contribution to the cultural enrichment of Queens. They needed marketing collateral for the launch of their Jamaica Performing Arts Center.
The concept was to create a visual tapestry from the diverse communities within Jamaica, Queens invoking a sense of regal mystery and vibrant energy in their initial teaser campaign, wanting the community to know that quality performances were being brought to the center.
Additionally, JCAL needed marketing collateral to promote their new performing art center which was converted from an old, ornate neighborhood church. I created a series of mailers that promoted the various types of groups which could rent the space and advertising pages that could be booked into various print media.
